As the global food supply chain becomes increasingly complex, consumer preferences are evolving and shoppers are now seeking products with attributes that satisfy their specific needs and concerns. Depending on the sector and consumer type, these areas of interests range from food safety practices, animal welfare, ingredients source, sustainability and processing.

AsureQuality offers a range of consumer facing front-of-pack (FOP) marks that provide the trusted independent assurances consumers seek. These are available under two categories:

AQ Assured Transparency Programme

AQ Assured Transparency Programme is designed to provide consumers with trusted end-to-end supply chain information about the products they are about to buy. When consumers see a product with the AQ Assuredâ„¢ Transparency mark on a supermarket shelf, they can scan the QR code and view the checks along its supply chain. Our expert review of the farm-to-fork processes provides verified information that is categorized into key attributes, making it easy for shoppers to navigate and understand.

Note: AQ Assured replaces the inSight brand currently used by our key partners. AQ Assured began appearing on products in December 2017, with the new look consumer site available soon.

Visit the AQ Assured website (external link)

AQ Certified


AQ Certified marks are claim-specific certifications tailored to the consumer needs of each food sector. These marks are supported by JAS-ANZ accreditation and can be displayed on the FOP to help shoppers clearly identify the special attributes of your product. AQ Certified marks are communicated to consumers on a dedicated micro-site.

For further information about AsureQuality Assurance Marks and to see if which mark is right for you, fill in the form below or contact us.