The AsureQuality Organic Mark
Use of the AsureQuality Organic Certification Mark
Use of the AsureQuality Organic Certification Mark is subject to approval. Primary producer certification covers produce at the farm gate unless otherwise specified.
Processors, input suppliers, packers and marketers wishing to use the certification mark must request and complete the applicable licence agreement. All labels and advertising proofs must be submitted to AsureQuality for approval before printing or publication.
Ongoing obligations
Certified operators must continue to operate in accordance with their Organic Management Plan and the applicable organic standard or programme requirements. Operators must also make organic products and relevant records available for assessment, inspection and testing where required.
Organics Plus
The AsureQuality Organics Plus Programme empowers your brand to engage with consumers by highlighting your commitment to the Organic Standard and supporting you to tell your own unique brand story embracing the distinctive attributes of the New Zealand organic sector.
In addition to AsureQuality’s organic certification, brands under the Organics Plus Programme benefit from:
- Endorsed claims: Showcase product attributes, such as quality, sustainability, animal welfare, and biodiversity.
- Your unique product page on the Organics Plus platform to tell your story, easily accessible via a dedicated link or QR code
- A co-marketing support package designed in conjunction with AsureQuality to appeal to your target market, providing independent testimony of your brand and product credentials.
Read about the Organics Plus programme ↗(external link)
Organic Licence Agreements
AsureQuality Organic Master Licence Agreement PDF (1.5 MB)
AsureQuality Organic Licence Agreement Non-IFOAM PDF (672 KB)